Foremast hoists sail at Gangnam-Gu

In this modern and chic neighborhood, where skyscrapers dominate and designer boutiques attract attention, the Pop-up Mat de Misaine brings a touch of marine freshness and reflects French elegance.

Its decor proudly represents our maritime world and the spirit of the Atlantic coast. Iconic pieces from Mat de Misaine are showcased to share our values ​​and expertise: our striped sweaters, polo shirts, pants, and more.

The communication surrounding this event is based around three key axes, reflecting the deep identity of Mat de Misaine.

First of all, the emphasis is placed on the very essence of the brand: its French elegance, thanks to pieces that are both chic and casual.

Next comes the nautical theme, a fundamental pillar of Mat de Misaine's universe. Inspired by the sea and the spirit of the Atlantic coast.

Finally, Mat de Misaine demonstrates a strong commitment to sustainability and environmental responsibility with its eco-designed "Ligne Bleue" line. It uses materials from organic farming or recycling and promotes a more responsible production method.

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