Mat de Misaine Unveils Its Summer 2027 Collection at Scoop London
From 19 to 21 July 2026, Mat de Misaine will showcase its collections at Scoop International, one of the UK's leading premium fashion trade shows. Held at Olympia National in the heart of London, the event brings together buyers, concept stores and fashion professionals each season to discover the collections of tomorrow. On this occasion, the brand unveils its Summer 2027 collection, inspired by the Atlantic Ocean and the French coastal way of life.
A Collection Inspired by the Atlantic Ocean
For the Summer 2027 season, Mat de Misaine continues its dialogue with the Atlantic coastline.
Inspired by coastal landscapes, fishing harbours, the ever-changing seaside light and a natural sense of elegance that reflects the brand's identity, the collection has been designed by Mat de Misaine's in-house creative team. It combines contemporary silhouettes, natural materials and an effortless casual-chic spirit, staying true to the brand's enduring DNA.
Scoop: A Leading Event for Premium Fashion
Founded in 2011, Scoop International has established itself as one of the UK's leading trade shows dedicated to premium fashion and lifestyle.
Known for its carefully curated selection of brands, the event showcases labels chosen for their creativity, quality and distinctive identity. Each edition brings together hundreds of international brands in an environment designed to encourage meaningful connections between exhibitors and professional buyers.
Showcasing French Coastal Style Internationally
Mat de Misaine's presence in London reflects the brand's ambition to share its distinctive universe beyond France.
Through this presentation, the brand celebrates a wardrobe inspired by the Atlantic coastline, where authenticity, comfort and quality materials come together in an effortless expression of casual elegance.
Visitors to the show will discover a collection that reflects Mat de Misaine's heritage while offering a fresh vision for the Summer 2027 season.
Meeting International Buyers
Over the course of three days, the Mat de Misaine team welcomes distributors, retailers and business partners to discover the season's latest creations.
These meetings provide an opportunity to share the inspiration behind the collection, discuss the creative direction and present the brand's commitments, while strengthening Mat de Misaine's presence within the international premium fashion market.
In Summary
By exhibiting at Scoop International, Mat de Misaine continues to expand its international presence while remaining true to its identity: creating timeless collections inspired by the Atlantic Ocean and shaped by the expertise the brand has cultivated since 1989.
FAQ
Why is Mat de Misaine exhibiting at Scoop London?
Scoop International is one of the UK's leading premium fashion trade shows. It gives Mat de Misaine the opportunity to present its Summer 2027 collection to buyers, concept stores and fashion professionals from around the world.
What is Scoop International?
Scoop International is a trade show dedicated to premium fashion, lifestyle and contemporary collections. Held in London, it brings together more than 250 carefully selected brands each season in an environment designed to foster connections between designers and professional buyers.
What inspired Mat de Misaine's Summer 2027 collection?
The Summer 2027 collection draws inspiration from the Atlantic Ocean, coastal landscapes and the French seaside way of life. It reflects Mat de Misaine's signature blend of effortless elegance, quality materials and maritime heritage.
Where are Mat de Misaine collections designed?
Every collection is created by Mat de Misaine's in-house design team. Themes, colour palettes, garment development and technical specifications are all developed internally before production.
Can visitors purchase clothing directly at the trade show?
Scoop International is a trade-only event reserved for fashion professionals. It is designed for buyers, distributors and retailers who attend to discover new collections and select products for future seasons.
