Article: Mât de Misaine opens a boutique in Lyon

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Feb 15, 2024Boutiques

Mât de Misaine opens a boutique in Lyon

Mât de Misaine continues its expansion in France with the opening of a boutique in the heart of Lyon.

Located on Rue du Président Édouard Herriot, this new address reflects the brand’s intention to strengthen its presence in city centers.

👉 Discover the latest news from Mât de Misaine

⚓ A new address in the heart of Lyon

Located at 19 Rue du Président Édouard Herriot, in the 1st arrondissement, the boutique is set within Lyon’s historic center.

This district, known for its dynamism and retail scene, now hosts a space dedicated to the Mât de Misaine universe.

Address:
19 Rue du Président Édouard Herriot
69001 Lyon

Opening hours:

Covering approximately 50 m², the boutique offers an environment aligned with the brand’s identity.

Light tones, natural materials, and Lyon’s architectural character come together to create a space where the following meet:

A setting designed to reflect Mât de Misaine’s DNA, between maritime tradition and modernity.

The boutique showcases women’s and men’s collections, true to the brand’s universe.

These pieces are part of an approach to clothing designed to suit different uses, between city life and the seaside.

The Lyon boutique also showcases Ligne Bleue, reflecting the brand’s commitments.

This line is based on a selection of materials and processes aimed at integrating greater responsibility into design.

👉 Learn more about the Ligne Bleue collection.

Founded in 1989, Mât de Misaine continues to develop its distribution network, both in France and internationally.

The opening of this boutique in Lyon is part of this momentum, with the aim of strengthening its presence across the country.

With this new address, the brand offers a space dedicated to discovering its collections and its sea-inspired world.

In-store teams guide visitors through the collections, in a setting that blends urban and maritime influences.

The boutique is located at 19 Rue du Président Édouard Herriot, in Lyon’s 1st arrondissement.

The boutique is open from Monday to Saturday, with varying hours depending on the day, and closed on Sundays.

The boutique offers the brand’s women’s and men’s collections, including Breton striped tops and t-shirts.

A selection from this approach may be available in-store.