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    Article: Born in Saint-Gilles-Croix-de-Vie, Inspired by the Ocean

    Née à Saint-Gilles-Croix-de-Vie, inspirée par l'océan - Mat de Misaine
    Coulisses

    Born in Saint-Gilles-Croix-de-Vie, Inspired by the Ocean

    Discover the roots of Mat de Misaine, shaped by the Atlantic Ocean, a rich maritime heritage and the timeless lifestyle of France's Vendée coast.

    Saint-Gilles-Croix-de-Vie: Where the Journey Began

    Since 1989, Mat de Misaine has been creating its collections in Saint-Gilles-Croix-de-Vie, on France's Atlantic coast in the Vendée region.

    Overlooking the Atlantic Ocean, this vibrant fishing port has shaped the brand's identity from the very beginning. Its quays, working harbours, sandy beaches and ever-changing coastal light inspire a world where authenticity and understated elegance come together naturally.

    More than simply the brand's home, Saint-Gilles-Croix-de-Vie remains a lasting source of inspiration behind every collection.

    Inspired by a rich maritime heritage

    The world of Mat de Misaine is deeply rooted in maritime culture.

    Atlantic landscapes, open horizons, coastal colours and the traditions of life by the sea inspire a wardrobe designed for everyday wear with simplicity and timeless elegance.

    This enduring influence can be found throughout the women's and men's collections, season after season.

    A wardrobe rooted in its origins

    For more than three decades, Mat de Misaine has developed a style inspired by the seaside without following passing trends.

    Breton tops, pea coats, maritime knitwear, shirts and trousers come together in a wardrobe where nautical inspiration is expressed with restraint, authenticity and modernity.

    It is an approach that reflects a lifestyle shaped by the Atlantic coastline and wide-open spaces.

    Where heritage meets modernity

    Over the years, the brand has evolved while maintaining a strong connection to its birthplace.

    Its headquarters remain in Saint-Gilles-Croix-de-Vie, where each new collection is imagined and developed for the seasons ahead.

    This close relationship with the ocean continues to inspire the design teams every day and helps preserve the distinctive identity of Mat de Misaine.

    Discover the Mat de Misaine universe

    Looking towards the future

    Remaining true to its roots while embracing the future.

    From Saint-Gilles-Croix-de-Vie, Mat de Misaine continues to grow in France and internationally, guided by the same enduring inspiration: the ocean, wide-open horizons and a timeless wardrobe designed to last.

    FAQ

    Where was Mat de Misaine founded?

    Mat de Misaine was founded in 1989 in Saint-Gilles-Croix-de-Vie, on the Atlantic coast in the Vendée region of France.

    Why is the ocean such an important source of inspiration for the brand?

    The Atlantic coastline, its maritime heritage and the coastal way of life have inspired Mat de Misaine's collections since the brand was founded.

    Where is Mat de Misaine's headquarters?

    The brand's headquarters are located in Saint-Gilles-Croix-de-Vie, in the Vendée region of France.

    Where can I discover the Mat de Misaine collections?

    The collections are available through the online boutique and in Mat de Misaine stores.